How will you stand out in a sea of sameness?
Marketing communications consulting for private equity, real estate and private credit
It’s hard to tell firms apart these days, and private equity firms are under increasing pressure due to hyper-competitive markets, both for deals and limited partner dollars. Many are looking for ways to gain an edge, improve brand awareness and reach intermediaries, business owners and limited partners in a crowded and diverse market.
Marketing provides the opportunity to communicate more frequently and effectively. The goal is to clearly articulate firm positioning and develop content that demonstrates a firm’s expertise and culture.
Knowing the value of marketing is one thing. Conceiving and executing an effective marketing strategy that will differentiate your firm from all the others is another.
About - Elizabeth Herlihy
With over 25 years of marketing communications experience in private market investment, I bring an in-depth understanding of the ecosystem to my clients. I have experience working with private equity, real estate, and private credit firms, both in-house, at an agency, and with a large public pension fund.
I focus on good storytelling to deliver authentic messaging and high-quality content. By effectively communicating your differentiators and value proposition, I help you connect with intermediaries, owners, and limited partners to build brand awareness, earn their trust and expand your reach by leveraging technology and digital channels to improve marketing efforts. I have a BA from the University of Vermont and an MFA in Creative Writing from Emerson College.