What is a Fractional CMO?

A Fractional Chief Marketing Officer performs the function of a CMO without your company needing to commit to a full-time person in that role; think of it as CMO as a service. You get a wealth of industry knowledge and experience without the full-time cost to help address the scope of marketing challenges needing attention.

Working part-time, either contract-based or on retainer, a Fractional CMO offers a cost-effective alternative to hiring a full-time marketing executive, as companies only pay for the services they need and can adjust the level of support as required.

Working with you as a Fractional CMO

As a fractional CMO, I bring my broad experience to bear to develop and execute effective marketing strategies, setting clear goals and tracking results to ensure that marketing efforts produce results. I help firms increase their brand awareness, generate leads and better engage with clients and prospects. In this capacity, the focus is on defining the marketing strategy and translating that strategy into action and tangible efforts in order to increase brand awareness, drive deal flow and support capital raising.